Choose from our variety of brand new Fords today.

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New Arrivals

  • 2023 Ford Bronco Base SUV
    2023 Ford Bronco Base SUV 4-Cy…
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  • 2023 Ford F-150 XLT Truck
    2023 Ford F-150 XLT Truck V6 E…
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  • 2022 Ford F-150 Lightning Lariat Truck
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  • 2022 Ford Escape SEL SUV
    2022 Ford Escape SEL SUV EcoBo…
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Schedule Your Next Service Appointment

Kick back in our newly renovated service lounge and enjoy complimentary Wifi, gourmet coffee and snacks and even HD TV. Our complimentary shuttle service runs every half hour and allows you to schedule pickups within 20 miles from our store. Better yet, if your service lasts longer than 2 hours, we'll give you a complimentary loaner car for the day!

Welcome to Ford of Lake Geneva

Welcome to Ford of Lake Geneva! Located in Scenic Lake Geneva, WI, Ford of Lake Geneva is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Ford of Lake Geneva a GREAT one - for the life of your vehicle. Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford, you've come to the right place.  Factory trained Technicians including Master Ford Technicians with Diesel engine credentials and know how.

All Team Members at  Ford of Lake Geneva are Certified Leasing Specialists and have all the answers to your questions on Ford's Red Carpet Leasing.  Our New Car Inventory has a wide selection of all the popular models and trim levels.  We also can locate and acquire usually within 48 hours any vehicle that we do not have in stock. Top dollar for your trade as well.  Ford of Lake Geneva is extremely  proud of our  hand-picked, fully inspected Pre-Owned inventory which boasts a large selection of not just Ford Products but best-selling models from GM, Chrysler, Jeep, Dodge, Honda, Nissan, Subaru, Toyota, Volvo, Volkswagen and many others.  We have developed a Market-base Simplified pricing policy that insures that the price you pay is a fair and highly competitive price.

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!